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Rendering tech fires up - big style

Published 12 August 2008

Posted by Al Dean

Article tagged with: solidworks, rendering, visualisation, bunkspeed, hypershot, hypermove

It seem that it isn’t enough and once again, things are hotting up in the rendering world. Last year Bunkspeed’s HyperShot rewrote the book on rendering for product design. HyperShot is quick, easy and dirty. Load model, add materials, choose lighting and background and you’re pretty much ready to rock and roll. If only all renders were like that. If you look at what most users face in terms of pain points, it gets a long way to solving many of them.

But it seems things are moving on.

Siggraph is the place to be it seems. Yesterday, Bunkspeed and SpaceClaim announced a partnership that sees HyperShot integrated with SpaceClaim (similar to the work they’ve already done with SolidWorks and Aesthetica). Today they accounced prerelease details of the next product in their portfolio - HyperMove, an animation tool that looks to do the same as HyperShot for the animation world. it seems that the web-site isn’t up and running yet

Then as if this wasn’t enough, I start to hear about a new Rendering tool from SolidWorks. Rob Rodriguez broke the news of the product name, PhotoView 360, even though I believe an NDA is in place and the product isn’t going to be officially launched until September along with the rest of the 2009 release. Then Luxology (developers of Modo) issue a press release talking about the partnership with SolidWorks and the mysts starts to clear.

SolidWorks has licensed Luxology’s Nexus 4 rendering engine for PhotoView 360, but as a couple of people have pondered, Nexus 4 includes a variety of modeling, sculpting, rendering, painting and animation capabilities. Are we going to see the sub-divisional modelling tools that have seen rapid adoption of Modo in the CGI industry move into SolidWorks? Time will tell.

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What have Bunkspeed got coming up next?

Published 09 August 2008

Posted by Al Dean

Article tagged with: bunkspeed, hypershot, hypermove

First there’s a teasing press release, then there’s hints on the Bunkspeed web-site about its new animation tool, which I believe is called HyperMove.. I’m excited. Really way more excited that I should be. Damn, I wish I was at Siggraph. If anyone’s out there, take a look and see what you can find out, because Teger’s not telling me anything.

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RIP: Andrea Pininfarina

Published 07 August 2008

Posted by Al Dean

Article tagged with: pininfarina, design legend

Andrea Pininfarina with the Ferrari P4/5

Word is just hitting the wires that Andrea Pininfarina, CEO of legendary (if that word does them justice) Italian car styling and design house, Pininfarina, was killed instantly this morning following a collision whilst he was riding his Vespa to the company HQ just outside of Turin.

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Spangly new SpaceClaim website - sloppy marketing 101

Published 01 August 2008

Posted by Al Dean

Article tagged with: solidworks, pininfarina, spaceclaim, ideo, sloppy marketing, trademarks

Motorola RAZR - probably not designed in SpaceClaim

Looks like SpaceClaim has been spending some more of that VC cash with the web-designers again and there’s a brand new SpaceClaim web-site on the block. I like it, its shiny and has lots of nice things in there.

There are a couple of bits and bobs that aren’t quite right. I love it when people tag that annoying little TM trademark thing after something that really doesn’t need it. Particularly when the company in question, according to a USPTO search, doesn’t even own the trademark (I’d love to stand corrected) or its been owned and abandoned by someone else.

I’m specifically thinking about “Natural 3D design” which was previously owned by Metatools and “Design the way you think” which was owned and abandoned by Ceira Technologies in 2005.

What’s also often interesting is the models that CAD vendors choose to illustrate their web-site, brouchures and such. Perfect example of this are two of the images featured there.

A Motorola RAZR and an Aston Martin. The RAZR is pretty fair game, model something up and use it as a demo. What’s really… Ummm.. what’s the word? Irritating, is the Aston Martin image.

Aston Martin: Not designed by Pininfarina and not designed with SpaceClaim - allegedly

It reads Credit: Bunkspeed/Pininfarina. Unless I’m very much mistaken, Pininfarina had nothing to do with the design of any Aston Martin and certainly not the model shown - and I’d bet the house on the fact that SpaceClaim wasn’t involved. Could it be that this the 3D model that appears in this Youtube video?

A model that was created in SolidWorks, at the turn of the century. And modelling by the talented Mark Biasotti, who was working at IDEO at the time I seem to recall. Guess where he works now? Yes, he works for a company based on Baker Avenue, Concorde, Mass - but it ain’t SpaceClaim.

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