ThingWorx Studio adds creation of fast, scalable MR experiences for HoloLens

Published 27 September 2017

Posted by Stephen Holmes

Article tagged with: ptc, vr, microsoft, ar, thingworx, microsoft hololens, vuforia, mr

PTC is allowing users to create and publish MR experiences for HoloLens

PTC has announced from Microsoft’s Ignite user event that it is working to create enterprise Mixed Reality (MR) experiences for use with Microsoft HoloLens via its ThingWorx Studio MR authoring and publishing tool.

Powered by Vuforia, PTC states that ThingWorx Studio offers HoloLens customers ‘native support for building and rapidly creating scalable mixed reality experiences’ via its drag-and-drop authoring environment, with built-in support for gestures and voice commands.

The goal is a tool that enables users to quickly and efficiently create immersive HoloLens interactions without the need for skilled programming or costly custom designers.

Hands-on MR demonstrations using the set-up include a sales and marketing use case showing how customers can view different product options in life-size scale in front of them and a service use case showing how a field service technician can view the steps to properly conduct a maintenance procedure directly on the machine needing repair, ‘hands-free’ with HoloLens.

“Manufacturers are faced with challenges when designing, building, operating, and servicing smart connected products,” said Mike Campbell, executive VP, ThingWorx Platform, PTC.

“The combination of ThingWorx Studio and HoloLens enables users in business settings to create mixed reality experiences that can help support some of these challenges in an easier, faster, and more cost-effective way. We are excited to be working with Microsoft to enable industrial customers to gain a competitive advantage through the use of MR.”

“The combination of ThingWorx Studio and HoloLens opens up tremendous opportunity for industrial customers to create immersive ‘hands-free’ mixed reality experiences for a variety of business-critical use cases, including for sales and marketing, manufacturing, and service, as well as human resources and training,” said Terry Farrell, director of mixed reality marketing, Microsoft.

“The collaboration with PTC enables HoloLens customers to create these experiences faster and more easily so that they can take advantage of this opportunity.”


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