Say goodbye to instruction manuals - new PTC Vuforia AR release recognises shapes instead of targets

Published 05 October 2017

Posted by Stephen Holmes

Article tagged with: design, ptc, visualisation, ar, vuforia

Ground Plane enables content to be placed on the ground, floor or tabletop, whether indoors or outdoors extending the functionality of the Vuforia Smart Terrain feature

The upcoming release of PTC’s Vuforia AR development platform, Vuforia 7, will introduce ‘major advancements’ in the ability to attach digital content to more types of objects and environments, and a new capability for AR experiences on handheld devices.

Vuforia 7 will introduce Model Targets, a new feature for attaching content to objects that have not been recognisable using existing computer vision technology - finding objects by shape, in contrast to existing methods that rely on detailed visual designs typically found on print media, product packaging and many consumer goods.

With Model Targets, content can be attached to objects such as automobiles, appliances, and industrial equipment and machinery, which PTC expects will enable a new class of AR content that can replace traditional user manuals and technical service instructions.

Model Targets dispenses with the need for graphical printed markers, instead recognising and using 3D shapes


Vuforia Engine, the core of the platform, uses a device’s camera(s) and sensors to function as a digital ‘eye’ inside an app, finding objects and surfaces where content can be placed, and enabling developers to create AR experiences using existing development tools.

Additionally, a new capability for placing content on horizontal surfaces, Ground Plane enables content to be placed on the ground, floor or tabletop, whether indoors or outdoors extending the functionality of the Vuforia Smart Terrain feature, first announced in 2013 to take advantage of depth sensing cameras.

Ground Plane will support a wide range of today’s devices and provides an ideal solution for developers to build visualisation apps, ranging from in-home furniture shopping to design review.

Vuforia has powered more than 475 million installs of AR apps from the App Store and Google Play.

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