Other Reading // Naoto Fukasawa: Embodiment

Published 06 February 2018

Posted by Stephen Holmes

Article tagged with: product design, book, naoto fukasawa, book reviews, muji

A new hardcover, coffee table book from Naoto Fukasawa was always going to get our attention, and Phaidon are publishing just that - a 288 page monograph on one of the world’s most popular and influential product designers.

Following on from his debut publishing in 2007, this new tome beautifully profiles over one hundred of Fukasawa’s designs from the past 10 years.

The lad doesn’t hang about, working on products as diverse as egg boxes to sofas with simple, restrained, and user-friendly end products having universal appeal for both clients and consumers alike.

Muji Wall Mounted CD Player and Vitra Chair, both by Naoto Fukasawa. [Photographs: Tamotsu Fujii]

Fukasawa’s design process is guided by an understanding of human behaviour. As the book says: his aim, in every product designed, is to ‘embody’ those unconscious associations and reactions, so that the end product feels as though it has always existed, has always been there, being quietly and perfectly essential.

It’s been 6 years since we last caught up with the man himself, and this book will definitely help fill the void.

Title // Naoto Fukasawa: Embodiment
Price // £59.95
Publisher // Phaidon
Release Date // 23 March 2018

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