Report from Ferrari’s Design Contest 2011

Published 21 July 2011

Posted by Tanya Weaver

Article tagged with: design, autodesk, automotive, student competition, concept design, ferrari

Earlier in the week I was the envy of most of my friends and family as I jetted off to the home of Ferrari in Maranello, Italy, for the awards ceremony of the Ferrari World Design Contest 2011.

The competition, launched in collaboration with Ferrari’s technology partner Autodesk, challenged transportation students from 50 international schools and universities to create the Ferrari hypercar of the future. As a spokesperson for Ferrari told me at the ceremony: “Ferraris are not cars, they are dreams. We asked the students to design dreams of the future.”

It’s not surprising that over 200 projects were submitted when the prize up for grabs for the students in first and second place would be an internship at Ferrari. In the first round of judging Flavio Manzoni, Ferrari senior vice president of design, and Andrea Militello, Ferrari exterior designer, together with the rest of the jury whittled the projects down to just seven schools. These schools could then submit three concepts each, which would include 3D models created in Autodesk Alias and 1:4 scale physical models.

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