Friday, July 4, 2008

Flomerics goes to Mentor

It seems that raising its bid by 17% (to around $60 million) got Mentor Graphics got Flomerics after all. In one of the most public attempts to sell an organisation for a while, the electronics engineering specialist finally got hold of all that lovely CFD code that it wanted so badly. This follows Flomerics trying to sell itself to Autodesk and them not really being interested.

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Thursday, June 26, 2008

Autodesk doesn't go with the flow

Yesterday I met Autodesk's Ken Bado (executive vice president of sales and services) and the first thing we talked about was the potential acquisition of CFD specialist developer, Flomerics. Bado wanted to set the record straight and said that Autodesk was no longer interested in buying the company.

There had been huge speculation of a deal after Flomerics issued a statement to shareholders announcing that the board was in discussions with Autodesk over a possible offer for the company. The move followed aggressive share purchases by silicon design tool specialist, Mentor Graphics.

In an added twist to the plot Mentor has just become the subject of a potential hostile take over from its biggest competitor, Cadence. In a highly fluid situation, Autodesk's shock decision to pull out of negotiations further muddies the waters, as to what fate Flomerics will have.

While a deal now looks unlikely, autodesk has shown its hand and has interests to add high-end CFD to its mechanical pot. The news probably has SolidWorks execs in Boston breathing a sigh of relief too, as had Autodesk got hold of it, Floworks would have vanished.

www.flomerics.com

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Monday, June 9, 2008

Autodesk to buy Flomerics... maybe?


It seems that Autodesk is looking to acquire Flomerics and its range of CFD-based simulation technologies. According to a statement released by Flomerics, this comes after Mentor Graphics tried to acquire the company early this quarter.
According to the statement:
Autodesk, Inc. ('Autodesk') and the Board of Directors of Flomerics Group PLC ('Flomerics' or the 'Company') are pleased to confirm that Autodesk is in continuing discussions with Flomerics and its advisers in respect of a possible offer for the Company.
These discussions are progressing and further announcements will be made in due course. At this stage, however, there can be no certainty that an offer from Autodesk will be forthcoming, nor as to the terms on which any offer might be made.
Unfortunately, I have no idea how these things work, but this is interesting for many reasons. If you take the MCAD market as a whole, there are a couple of missing gaps in several vendor's offerings and they relate to simulation. Namely, PTC and Autodesk don't have a decent Fluid Flow and Heat Transfer analysis offering.
In the world of CAD integrated CFD, PTC has always had a very strong relationship with Blue Ridge Numerics. Meanwhile Flomerics had been the outsider, until it acquired Nika last year. Nika develop the CFD code that's the underlying base technology for SolidWorks' FloWorks as well as its other EFD products.
What's intriguing is that Flomerics has a very wide range of interests. From the EFD tools for CAD integrated CFD, through more specialist electronics-related simulation with the FloTherm products and into the AEC market with the HVAC-biased product, FloVent. Now, who in the CAD world covers mechanical and architectural design? Yup. Autodesk.
It appears to be early days, but this move makes a hell of a lot of sense. What will happen to FloWorks? Will SolidWorks have to go elsewhere for that technology? Would PTC buy out Blue Ridge as a result? who knows? its all speculation. But purely in terms of Product Development Technology, this is interesting. If Autodesk can bring CFD in house (it already has FEA from the PlassoTech aquisition), it is acquiring Moldflow, the company looks be building a very interesting technology base for its Digital Prototyping concept that might finally see it delivered.

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Friday, May 30, 2008

The Ribbon of Doom

Solid Edge is now fully Ribbon'ed up
I've spent the last ten years or so writing about the technology we use day-in-day-out. What's interesting is that as my career transitioned from designer to writer to publisher, the software within this space also went through a transition, from the UNIX-based hardware to the more cost effective Windows platform. 
With that shift brought about a transition in user interface design. When CAD software ran on SGI, IBM-AIX or Sun Solaris systems, the user interface was pretty much up the development teams, they designed it (or didn't in some cases) to fit the purpose it was intended for; hence, I-deas looked nothing like Unigraphics which looked nothing like AliasStudio. Which definitely looked nothing like Pro/Engineer. But things changed when CAD vendors adopted the Windows platform and things started to standardise -but even still, every application retained its own look and feel.
SpaceClaim was one of the first to adopt the Ribbon UI
But now, we're seeing an even greater process of commonisation across the software within this magazine. The Windows Vista UI style, specifically, the Ribbon toolbar, is become the de facto standard for software vendors and user interaction. Look at the images on this pages, can you tell them apart at first or even second glance.
EFD.Lab from Flomerics latest release adopts the ribbon toolbar
In there we not only have SolidWorks, Solid Edge and SpaceClaim but also Flomerics' EFD.Lab. The Ribbon toolbar is everywhere and seemingly omnipresent. So what's my point?
I can understand the argument that familiarity with user interaction methods is a healthy thing. That if you use Word and Excel then you have immediate familiarity with the 3D design software and it eases the learning curve. This can be argued back and forth and I'm personally not convinced. Much of it, I'm sure, is the vendor appealing to the lowest common denominator. The majority of users, particularly within our readership, have adopted 3D design tools, but the vendors are still chasing the laggards, those slowest to adopt 3D and drive forward with it - and for those, the "its just like Word" might be a good sales line.
But if you look at each application, look at the technologies they use, there are common components; many use Parasolid, many user D-cubed, many use other libraries to provide their features and functions. If UI design is also standardised, where can the vendors find the room for innovation, for differentiation and how can they truly support the 3D-based design workflow? I guess the answer is that the Devil is truly in the details. How does your system allow you to work directly, but intelligently with your geometry and parameters of design? How do you use on-model interaction and context sensitivity to its fullest. Does your design system enable that? What additional tools has your vendor developed to assist with design, to make it more fluid - are things like SpaceClaim's direct modelling approach, Siemens Synchronous Technology, the future or is there something else required? Personally, one of the most impressive UI updates I've seen in some time is the forthcoming NX 6 release that Siemens has just shown off.
The new NX UI which sees no ribbon action whatsoever
Yes, it has the Sync Tech behind it, but more impressively than that, the UI is stripped down and minimised. Use of Roles allows you to have the commands you need for the task you re working, at hand and switch able, and the level of at cursor interaction and command/operation access is unbelievable and will make users way more productive.
And guess what, there's not a ribbon in sight.
it seems that its not just me that's been considering these things - Ralph Grabowski's been pondering the same thing over at WorldCADaccess.

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