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Aston Martin - The world of branded products gets louder

Published 15 July 2014

Posted by Stephen Holmes

Article tagged with: automotive, aston martin, audio, hifi, audiomoda, speaker

The Aston Martin Zygote - a branded wireless speaker for the more discerning petrol head

This month, in conjunction with the seemingly brand-new Norwegian audio brand AudioModa, Aston Martin has released the Zygote - a home speaker packed with the latest wireless technology, and looking a bit like an oversized pebble*

We’re all aware of the branding power a prestige car marque has and the depths to which a marketing department will delve to rake every last penny of it’s worth.

Most of us are able to recognise the prancing horse, the three-pointed star of Mercedes, the double-R of Rolls Royce - all of which from actual cars, or from the landfill sized mountains of horrible branded tat, usually adorning F1 fans or stuffy old car club types.

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Lotus F1 and Boeing team up for 3D printing & sintering magic

Published 14 July 2014

Posted by Al Dean

Article tagged with: design, 3d printing, rapid prototyping, engineering, carbon fibre, boeing, carbon fiber, lotus, filled materials

I think, by now, we’re used to snappy little videos about 3D printing.

Whether it’s the patron saint of shitty hip hop showing off a machine that may or may not use recycled plastic or some horrendously misdirected use of Europop to show off a gargantuan machine, there’s often very little in the way of meaty details - and that, as we all know, is where the devil lies.

Contrast that to this slick, short but ultimately, fascinating look into the collaborative work that’s being done by Lotus F1 and Boeing. As the video says, Boeing doesn’t have the rapid turn around for design, test, destroy, redesign, retest that a Formula 1 team does, but it does have a lot of specialist knowledge and spare carbon fibre!

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Dassault Systèmes - private cloud, new industries and UX-led design key to its future

Published 11 July 2014

Posted by Stephen Holmes

Article tagged with: catia, dassault systemes, dassault systèmes, cad, enovia, cloud, dassault, bernard charles, bernard charlès, reseller

A future so bright it needs sunglasses? CEO Bernard Charles was in high spirits as he addressed the Dassault Systèmes global partner conference

Dassault Systèmes (DS) has made bold statements in its time, but now it’s openly gunning for a bigger chunk of the software market, its CEO Bernard Charles, trumpeting: “We have taken a very different strategy… Which is going to change the world of design”.

In the midst of its annual reseller and developer event, the clearest insight to how DS’ latest strategy is shaping up was given: ‘the Cloud is your future, you need to change your mindset, you need to invest in it like we are’.

DS boasted that its investment into developing all its software to work on the cloud has ran to over a billion dollars - a surprising amount considering it has hardly been the software company shouting the loudest about moving its products on to it.

Assisted by this shift, DS is looking to encompass new industry sectors - worth a potential $32b.

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IBM invests in a future without silicon chips

Published 10 July 2014

Posted by Greg Corke

Article tagged with: cpu, ibm, silicon, 7nm

IBM’s CMOS Integrated Silicon Nanophotonics chip technology integrates electrical and optical devices on the same piece of silicon, enabling chips to communicate using pulses of light (instead of electrical signals).

IBM is worried that computer chip technology as we know is reaching its limits so is investing $3 billion over the next 5 years to develop new technologies.

Current silicon chip technology gets faster by shrinking the die, but the smaller it gets the harder it is to obtain a reliable on/off state. Current chips are around 22nm and future generations should scale down to 14nm and 10nm in the next few years, but beyond this things start to get harder.

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