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WATCH // Making the Gatorade ‘Water Made Active’ commercial

Published 22 May 2018

Posted by Stephen Holmes

Article tagged with: design, 3d printing, manufacture, product design, london, advertising, sfx, mocap

As the temperature heats up outside, cool off with this ‘Making Of’ video from the recent Gatorade ad, which combines product design, 3D printing, motion capture, stop-motion and some… er… electrolytes.

Bringing the water character to life, creative agency Unit9 motion-captured a human athlete running, jumping and kickboxing - the data for which would tell a water rig when to turn its nozzles on and off.

The rig is made of 2,048 water switches, and over 20,000 individual parts and custom-made components - with the 3D design and manufacture headed-up by London-based special effects house Machine Shop.

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Wireless Mo-Cap body kit from Noitom ducks under $4K mark

Published 22 May 2018

Posted by Stephen Holmes

Article tagged with: design, autodesk, mocap, noitom

An IMU sensor-based full-body motion capture system that can record motion data anywhere without any constraints to space and without the need for optical cameras has been launched by Noitom.

The Perception Neuron Pro can be used in any lighting condition both indoors or out, without occlusion, cameras or line-of-site restrictions - and while it is focussed on the gaming and SFX markets, these qualities - plus its compatibility with a range of softwares - makes it an interesting bit of kit for designers and engineers wanting to virtually test ergonomics, scale and range.

With a pre-order price of $3,999, and a final price of $4,499, the portable solution offers a 120 Hz maximum output rate that should give users smooth and accurate data as well as the ability to live stream data.

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WATCH // When Kid’s TV helped build a race car

Published 21 May 2018

Posted by Stephen Holmes

Article tagged with: engineering, design, automotive, tv, blue peter

Blue Peter, the children’s television show as much a part of English social fabric as a Royal Wedding or over-hyped sports team, was once allowed access to a Formula 5000 race team.

While there’s nothing new with a bit of youth-focussed marketing, what stands out from this archive footage from 1975 is A) just how casual all the engineering and design is mentioned to its post-school audience, and B) how old-school this industry was compared with today where the sport is classed as the ‘pinnacle of technology’.

Magnesium castings? Aluminium sheet rolling? Five litre Chevy V8s? Footage of a car on fire? David Purley trying to keep it together for a pre-watershed audience describing how shit his tyres were? Not entirely sure these would make it onto today’s kids networks, but here it is in all its pomp:

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Rolls-Royce using Visionary Render to open huge engine models in its VR Cube

Published 17 May 2018

Posted by Stephen Holmes

Article tagged with: engineering, simulation, design, visualisation, vr, aerospace, virtalis, rolls-royce

Rolls-Royce sees a positive future for using VR in its aerospace engineering - and is working with academic partners to develop new processes to merge simulation results with CAD geometry in real-time

Rolls-Royce Deutschland has huge CAD models, with the typical aero engine having around 20,000 components (ie. several massive gigabytes of data), right down to individual screws, so visualising them immersively, with a fluent frame rate, is no easy task.

“With such complicated and detailed models, we need to not just visualise in 3D, but also enable intuitive interaction (such as dynamic sections),” explained Prof. Dr Marius Swoboda, head of physical, computational and design sciences at Rolls-Royce.

The team, located in Blankenfelde just outside Berlin, has installed a bespoke 8.5-metre wide Virtalis ActiveCube display system, comprising of three walls, splayed at 130°, with an active floor.

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