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3D design battled out to the death*

Published 27 November 2008

Posted by Stephen Holmes

Article tagged with: autodesk, autodesk university, cutandpaste, au design slam

I might be missing out on the weather, the casinos, the showgirls and something called Autodesk University in Las Vegas next week, but the AU Design Slam by the guys behind Cut&Paste is something I’d really have loved to have seen.

The live on-stage design competition is going to be the first to feature 3D design, with teams hacking out designs against the clock using Autodesk Maya, AliasStudio, SketchBook Pro, and Revit Architecture software.

20 minute rounds mean competitors are pushed to use their wits and showmanship to entertain the crowds as their progress is projected in real-time onto massive screens.

In an interview in the build-up to AU, Cut&Paste executive director John Fiorelli, said: “It’s a live battle between industrial designers and between architects, it’s very similar to the digital design series we do for graphic designers around the world. We’re working with Autodesk University to bring it to industrial design and architecture for the first time this year.

“The idea is to do in 3D what we do in 2D: Give people a chance to see what the creative process is like; give people a chance to see what industrial designers and architects do in real-time,” explained John. “In essence the show is pretty straightforward. We put designers on stage, we give them a theme or a brief and they create work alive in front of your very eyes on LCD projectors. You can watch every brushstroke, every mistake, every scratch-out, every revision, and it gives you the chance to see what people do using Autodesk tools.”

The design briefs are issued to contestants a week or so in advance to allow for concepts to begin developing, but organisers throw in extra elements just before the battle begins, adding a bit more spice to the events.

In case you’re wondering where I’ll be while the rest of the D3D team apply their factor 30, bare their pale flesh, and delve into the 3D battles in Vegas; I’ll be reporting back from deepest-winter Frankfurt. Chilling.

*might not constitute actual death

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Autodesk does Apple…

Published 25 November 2008

Posted by Al Dean

Article tagged with: autodesk, visualisation, autodesk showcase, marketing, hyphen design

It seems like its a good day for looking at how different organizations are spreading the word. If these are old, my apologies, but I hadn’t come across them before. if imitation is the sincerest of flattery then Autodesk just LOVE Apple.

“here’s red. or not so red”

Here’s how Hyphen Design use Showcase:

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How DS could learn from SolidWorks

Published 25 November 2008

Posted by Al Dean

Article tagged with: solidworks, design, discovery channel, prototype this, rock n roll

The comparison between the post below and this one couldn’t be greater. I was just looking to see if the Discovery Channel had confirmed a UK air date for its new Prototype This show when I came across this little nugget (its via AOL, because the Discovery Channel web-site is doing wonky things with video at the moment - the original discovery channel link).

I don’t know if SolidWorks pay for the position of the product in these shows, I kind of hope not. But, when all is said and done, it doesn’t matter if they did. What matters is that it’s through shows like this that we’re going to build the next generation of designers, of engineers. It has to be shown to be the fascinating, challenging career that it is. The passion that the majority of people involved in developing products feel has to be communicated and the way to do that is through inspiration and yup, the plain old fact that it has to look cool.

PS: there’s a good one on 3D printing..

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Catia V6R2009x: it does stuff

Published 25 November 2008

Posted by Al Dean

Article tagged with: simulation, design, catia, rendering, dassault systemes, cryptic press releases 101


Design team interaction is something that DS are taking to new levels.

Dassault Systemes has launched Catia V6R2009x at its annual European Catia Forum event at Disneyland Paris. As ever, the press release is an absolute doozie. When you spend your time reading these things, getting anything from DS is always a joy. Why? Because the company’s shear inability to actually tell you what they mean is always fascinating thing to work with. Take this paragraph:

As with the previous release of V6, Release 2009x is designed to extend the value of customers’ existing PLM assets. Dassault Systemes continues to develop and make available transition scenarios for its varied user base, including customers with mixed DS and non-DS applications. Support for collaborative design scenarios between V4/V5 and V6 enables gradual adoption of V6 for an OEM and its supply chain. Further, DS plans additional releases of its popular V5 line of solutions, such as the recently announced V5R19, whose functionality enhancements are synchronized with and available in V6R2009x.

What I think they’re trying to say is:

With V6R2009x, you can do more with your data. If you’re using V4 or V6, then there are tools to move data to V6 (the use of transition is telling - it means its a one way move, not bi-directional). If you mix and match data (such as Catia and something else), then this is also possible. They’re not going to discontinue V5 and have a new release out now called V5R19.

Dassault have some truly breathtaking technology and products, and as you dig into the web-site that details all the advances made in the R2009x release of V6, that becomes more and more apparent.

The real time rendering looks incredible, the ability to work interactively on your live data, with geographically dispersed design teams, to inspect data visual and gain a meaningful idea of how your product is progressing (using the 3Dlive tools) are all ahead of the game.

Why Dassault can’t manage to communicate that in a simple press release baffles me. Baffles me entirely.

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