Icona takes on Bunkspeed

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If you haven’t come across Icona Solutions before, it develops a system called Aesthetica which allows both quality engineers and stylists to gauge the effect of manufacturing variation; but does so using a technology which allows both parties to do so using the tools and terminology they are used to. Quality engineers can measure gap and flush and all that good stuff, while the stylists and those responsible for aesthetic quality can inspect the different variants of a product using photo realistic visualisation.

What Icona has done is swap out its existing rendering engine for Bunkspeed’s HyperShot, which makes a huge amount of sense.

“This agreement with Bunkspeed enhances our market-leading perceived quality solutions by giving our users the ability to instantly produce photographic-quality images of product variation, with minimal effort but stunning effect”, said Tim Illingworth, commercial director, Icona Solutions. “We look forward to working with Bunkspeed in all those manufacturing sectors where improving a product’s perceived quality and the need for high quality images are critical to market success”, he added.

Version 3 of aesthetica, including the HyperShot integration capability, is scheduled to begin customer shipments in a couple of months time. Oh and HyperShot, if you haven’t seen it, is a rendering tool that rocks.


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