Damiler switches 3d design strategy from Catia to NX

Published 25 November 2010

Posted by Al Dean

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This is a big one for the European automotive industry, Daimler AG has selected Siemens NX as its standard for worldwide vehicle development.

Starting in the summer of 2012, Daimler will integrate work from over 20 development centres and their most important suppliers on a single product development platform. Unfortunately, both companies have agreed not to disclose the contract value.

While there were a few scant details available, it seems that the company has taken integration between it’s own Teamcenter-based Smaragd (meaning a green coloured gemstone) PLM system as a priority and looking to fully connect the two disciples of 3D design and lifecycle management. With the Daimler brand now covering Mercedes, Smart, AMG and several more in the passenger automotive world and both Mercedes and Freightliner trucks, this has huge implications for the supply chain across europe and beyond.


According to the release, based on the combination of NX and Teamcenter, Damiler “will establish digital collaboration from initial concept design, through simulation during design, down to proof of concept of design solutions. The consolidation of digital product information in one single worldwide data pool will facilitate new vehicle development. The introduction of parallel processes in development, design, production planning and production will further optimize the entire value chain. The combination of NX CAD software with our product data management system Smaragd, which is based on Teamcenter, will integrate our entire product creation process from design through production planning down to managing production machines,” said Prof. Bharat Balasubramanian, who is responsible at Daimler for R&D product innovation and process technology.


Dassault followed the announcement with a rather odd press release entitiledDassault Systèmes Informed of Daimler CAD Decision”. Part of a regulatory requirement, the press release announced that DS has been “informed today by Daimler A.G of its decision to select CAD from Siemens.” The release then when onto state that the decision came as a surprise to Dassault Systèmes as no Catia V6 evaluation has been performed by Daimler A.G. The company was “informed by Daimler A.G. that, as CAD application portfolio was not its priority, its decision was based upon CAD integration in its home grown PDM system “Smaragd”.


The release then went onto point, with a slightly bitter tinge in the air, that V6 openness to other PDM systems is part of PLM V6R2011x, which was announced yesterday - obviously coming too late to be of much interest to Daimler. DS also went onto say that the company recently (September of 2010) renewed it’s contract for Catia until 2015 and will also be using Delmia, Enovia, Simulia, and 3DVIA tools, but it has which “Catia specialized applications would be replaced and which ones will have to remain in use.


The automotive world is one that’s in an interesting spot. Environmental pressures means that the development of alternative fuel vehicles is ramping up and if they’re not careful many of today’s leading brands will find themselves in a sticky spot.

Already, todays vehicles are dramatically different from those of 20 years ago. The proliferation of electronics and computer controlled sub-system is huge and the rise of alternative power technologies will further compound that. Damiler is one of the most intriguing as it’s span of products starts at the very small with the Smart brand vehicles (that are likely to lead the electric or hybrid vehicle charge through the world of Mercedes) into performance cars with the likes of AMG and of course, commercial transportation faces many of the same issues.

While I’m no expert on the subject, the automotive world is one that’s going to, if not already, face huge complexity. Now you not only have the complexity of platform sharing across not only products and brands, there’s an increasing drive for more variants based on that same platform (Mercedes is known for having a massive range of options in its vehicles already).

Things are going to be further compounded by the introduction of new drive and power-train technologies. To handle that complexity and variation, you’re always going to need to look at the management of the process as a key priority and if your design tools fit into it, come with native capabilities to find and reuse data, then it’s going to be a much more preferable choice to source both 3D design and life cycle management from the same supplier.

Comments:

Dassault's arrogance has become increasingly apparent in the PLM industry. It's interesting to see that it's finally come back to bite them!

Posted by Sarah on 25 November 2010 at 02:59 PM

I suppose this means that the DS order for Mercedes executive company cars will be cancelled and replaced by BMW now grin Well either that or Citroens....

Posted by Kevin Quigley on 26 November 2010 at 01:56 AM

Kudos to the guys at the daimler for this step. Dassault has stepped so often on the feet of its customers and partners during the last ten years trying to force them into technical nightmares. I guess Daimler has learned its lessons from the V4->V5 migration desaster so changing to another CAD system couldn't be much more expensive and I am pretty sure that for them it's much more easy to deal with a company of german origin.

Posted by Peter Schmidt on 27 November 2010 at 11:30 AM

Hasta la vista Catia...

Posted by Jadro on 06 December 2010 at 11:15 PM

Lets get this striaght Siemens / UGS is a Texas company that just happen to be bought by a German Company

Posted by Rick on 14 December 2010 at 06:49 PM

Rick Siemens PLM isn't a Texas company it's an amalgamation of companies from all over the planet. al

Posted by Al Dean on 14 December 2010 at 07:08 PM

Though most folks in the US have no clue what these little guys are like, they've been in Europe and auonrd the world since 1998. Over 780,000 sold. Designed by Swatch and engineered by Mercedes, it was an unlikely marriage of modern style and proud history of auto manufacturing. Though these new smart cars will be sold in America in mass in 2008, their older brother has been with us about 16 months. In 2003, an auto converter became frustrated by Mercedes' refusal to bring the smart car to the US since 1998. He went to the Dept of Transportation and EPA and asked for permission to change the European models to meet US safety and emissions standards. After three years of work, he was granted that approval and began selling the Euro Design smart cars in April, 2006. Just two months later, Mercedes announced that they had changed their minds and would introduce an Americanized smart car in 2008. They will be distributed through Penske Automotive Group, not Mercedes. Though the 1000 converted models are now almost all on the streets across the country, their selling prices are significantly higher than the 2008 models. Though the entry level smarts will be offered in 2008 at $12,000 according to their press releases, the currently available higher end converted smarts are at $26,900. The high cost of conversion, as well as the shipping and import costs from Europe forced this higher price. Still, the owners of these cars have all shared their common feedback there is no car, at any price, that will attract the positive attention from passers-by, than the smart car. It is not the miles/gallon. It is certainly not the price. It is the unique style and design, so different from any car on the road, that makes this car magical. As magical as the only prior car in history to bring these smiles to this country the fifties Beetle. The new ones in 2008 will share this attraction with their older, but littler brother. Converted smarts are 8 -3 . The new ones are 7 longer. Current ones have Mercedes engines. New ones have Mitsubishi's and are more powerful. The looks, however, will cause the same smiles. Get ready for this phenomenon, folks. When you see one in person, you'll understand. There is no way to understand it until then. Smart cars will change America, one smile at at time.

Posted by Rafael on 30 March 2012 at 10:28 PM

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