Will working with an OAP help you net part of the £72bn ‘Grey Pound’ products market?

Published 08 February 2018

Posted by Stephen Holmes

Article tagged with: design, product design, imeche, old people

A new report from the Institution of Mechanical Engineers suggests that ‘smart homes’ for older people could save NHS and social care system over £2.5 billion a year - presenting a ‘huge business opportunity’ in the process.

Creating more modified homes, which encourage older people to keep mentally and physically fit for longer, could help save the NHS and social care system billions of pounds each year

“About 7 million UK homes are headed by someone aged over 65 years, who will undoubtedly need some form of assistive technology to help with everyday living, within the coming decade,” said Dr Helen Meese, lead author of the report and Member of the Institution of Mechanical Engineers.

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